Slot 8: Attention Please!

Last week we went through how to break down your contacts into groups of people who could find you most work. We're going to figure out how we can best serve our 'A' listers with a simple tip.

So last week we learned how to break down our contact lists into A, B's, C's and D's.

Did anyone go through the exercise? Well - whether you have or not - I want you to write down on a sheet of paper at least a preliminary 'A' list. Just come up with 5 - 15 names of people you think are in the best position to refer work to you. Some of the people on your list will be sitting here right now in this room. Some will not.

No we know that the best way to stimulate and motivate these people to find work for us - is to find work for them. How do we do that? There are several ways. This week I'm going to show you just one.

[Now for this part of the demonstration I am going to use a youtube video. The video demonstrates how important it is to focus on what you are looking for. You can see the video at http://www.dothetest.co.uk/].

[Alternatly you can write this text up on the flip chart before the slot. Make sure it is covered by another sheet of paper. You will ask the audience to count the number of times they see the word success in the text . Uncover the text and then cover it again.

"There once was a time when people of the business network were sad. No mattter what they tried, they were never able to get the things they really wanted. Then one day they learned the secrets of success and the sale of Prozac and Zoloft came to a stand still"

Once covered- ask the room how many times the letter t was used. Few will get this right.]

Now what does all this tell us about finding work for our 'A' list referrers? It tells us that if we truely want to grow our business, and truely want to help doing this by finding work for our best referrers - we need to come up with a way of placing focus on them.

Now - lets brainstorm three ways you can place attention on your best customers EVERY DAY to start finding more work for them.

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